Comments on: SocialFresh: Viral marketing that works. http://brandonpierce.net/news/2009/05/19/socialfresh-viral-marketing-that-works/ Fri, 09 Oct 2009 19:07:43 +0000 hourly 1 http://wordpress.org/?v=3.0 By: bpierce http://brandonpierce.net/news/2009/05/19/socialfresh-viral-marketing-that-works/comment-page-1/#comment-8 bpierce Fri, 05 Jun 2009 00:30:26 +0000 http://brandonpierce.net/news/?p=180#comment-8 I looked more closely at SocialFresh's marketing campaign. There is only one "winner", not just "post about us for a discount" and you get a discount on your ticket... I was wrong. And, honestly, I'm disappointed. I'd rather have seen a higher cost for a ticket to attend, followed by an offer stating that if you post a blog you get a discount off the price (basically what I had assumed they were offering to begin with). By bringing the cost for a ticket down for anyone that posts a blog entry on it I think the accumulative buzz would've been a lot greater. And I believe that would've offset the loss revenue from the price reduction. Still not a bad idea they had to gain some attention, but it probably would've been a whole lot more effective to offer a discount to ANYONE that posted about SocialFresh. ... I wonder if this comment will affect my chances at winning... -- <strong><a href="http://twitter.com/brandonpierce" rel="nofollow">@brandonpierce</a></strong> I looked more closely at SocialFresh’s marketing campaign. There is only one “winner”, not just “post about us for a discount” and you get a discount on your ticket… I was wrong. And, honestly, I’m disappointed.

I’d rather have seen a higher cost for a ticket to attend, followed by an offer stating that if you post a blog you get a discount off the price (basically what I had assumed they were offering to begin with).

By bringing the cost for a ticket down for anyone that posts a blog entry on it I think the accumulative buzz would’ve been a lot greater. And I believe that would’ve offset the loss revenue from the price reduction.

Still not a bad idea they had to gain some attention, but it probably would’ve been a whole lot more effective to offer a discount to ANYONE that posted about SocialFresh.

… I wonder if this comment will affect my chances at winning…
–
@brandonpierce

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