Categories: Culture


SocialFresh is a marketing expo for social media.
http://socialfresh.com/
http://twitter.com/sofresh

@dhatfield first turned me on to SocialFresh with her tweet about them last week.

@dhatfield @socialfresh Getting my Social Fresh! http://bit.ly/1mINs1

I attended a morning siminar on social media this past week at the Nussbaum Center for Entrepreneurship. StrategicGuru was a guest speaker for a talk that Phase3Communications hosted.

It was interesting to hear more perspective on this. We social-media-starlets are all of us pioneers in exploring what this new way of communicating and expressing will become. SocialFresh‘s conference looks like a great way to extend the conversation.

Am I selling out by accepting their offer of 50% Off my registration for writing this BLOG? Yes, in a sense. Or you could say: I just got paid $100 an hour to write this, paid in trade for my time. $100 off my ticket in exchange for my efforts, that works for me.

Another reason I’m writing this: I think SocialFresh proves a point by offering this discount to those who write a BLOG post about the SocialFresh conference. Social media is a viral, organic, medium. SocialFresh‘s offer will likely spread in a very viral way from one BLOG poster to another. I respect a conference on social media that embraces that in their marketing of the event.

Please comment below with a link to your SocialFresh BLOG post, I’m curious to see the contagion pattern on this…

1 Comment

June 4th, 2009

I looked more closely at SocialFresh’s marketing campaign. There is only one “winner”, not just “post about us for a discount” and you get a discount on your ticket… I was wrong. And, honestly, I’m disappointed.

I’d rather have seen a higher cost for a ticket to attend, followed by an offer stating that if you post a blog you get a discount off the price (basically what I had assumed they were offering to begin with).

By bringing the cost for a ticket down for anyone that posts a blog entry on it I think the accumulative buzz would’ve been a lot greater. And I believe that would’ve offset the loss revenue from the price reduction.

Still not a bad idea they had to gain some attention, but it probably would’ve been a whole lot more effective to offer a discount to ANYONE that posted about SocialFresh.

… I wonder if this comment will affect my chances at winning…

@brandonpierce

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