Interactive Marketing: District-9

Twitter Stream:

> Beware of non-humans escaped from District 9. Call 866-666-6001 (toll free) to report them to MNU. via @MultiNationalU
> Great/hilarious marketing ad in the LA weekly for District 9 flick. Which looks great btw. http://twitpic.com/6mnmi via @surfindolphin7
> District-9 –> http://www.d-9.com/ Looks like a badass documentary on the aliens that landed in Africa. via @brandonpierce

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I was checking out Yahoo Movies when I can across this one. The 1-866 number is real, well, it’s a real message service owned and operated by Song Pictures. The documentary style of the movie translates into a “realism” echo. The toll-free narc line, the warning labels. This is Reality TV artificial at its finest. Best In Show, Blair Witch, Cloverdale, its not a totally unique idea, but the execution is impressive nonetheless.

I’m excited, I can’t wait to see what they do next. H.G. Wells would be proud… or is it Orwell that would eat this up?